Branding the Christmas Steps
The Christmas Steps is a location in Bristol that includes a variety of local and independent retailers. I wanted to create a brand for this unique and quirky location, something that reflects the genuine and down to earth nature of the shops and services that adorn it. Though only conceptual, these designs are inspired by brutalist visual style, something I feel was appropriate due to the locations direct and forward nature.
The Christmas steps are, in fact, a series of old historical steps. To reflect this, I made sure to include illustrations of steps within the designs. They also have an iconic, slightly crooked lamppost, so, I made sure to include this imagery within the first design. In the second design, the coloured shapes reflect the variety of goods and services than can be bought from the local retailers.